In case you got confused, when anyone brings up the Bourgeois, they don’t mean going to McDonalds. Bourgeois, or more commonly, bourgeoisie, is a term for the wealthier classes, or the capitalist class. You might refer to them as upper middle class, or the rich. The word is French, (obviously) and it was used to refer to the class of people within a society that control the means of production, so that the poorer working classes (the proletariat) could only sell them their labor to make a living. This forms the basis of Marxism – Marx observed that the majority could only sell their labor for a wage, instead of a cash advance for products or services they made themselves.