Tuesday, January 26, 2010

Tim Tebow Superbowl ad has CBS under fire

Women’s groups call for upcoming pro-life ad to be pulled

Super Bowl commercials are always among the highlights of the CBS Super Bowl telecast, and the Sunday, February 7 broadcast of Super Bowl XLIV should be no exception. However, among the entertaining commercial offerings (which will surely include some by payday loan companies), there may be a Tim Tebow Superbowl ad that has pro-choice groups quite upset.

Who is Tim Tebow?

Tim Tebow is the second coming, if you believe Florida Gators football fans. He’s a former Heisman Trophy winning quarterback (2007) who led his team to three bowl victories during his college career. He’s been labeled a “can’t miss” prospect for the 2010 NFL Draft. He is also a devout Christian who is popular with the ladies. It is his faith that prompted him to team with the activist group Focus on the Family for a commercial entitled “Celebrate Family, Celebrate Life.”

That sounds well and good, but the 30-second ad has upset pro-choice groups like the Women’s Media Center with its upfront pro-life stance in the very public forum of national television.  In a letter from the group, they made their view of CBS quite clear:

“By offering one of the most coveted advertising spots of the year to an anti-equality, anti-choice, homophobic organization, CBS is aligning itself with a political stance that will damage its reputation, alienate viewers, and discourage consumers from supporting its shows and advertisers.” … click here to read the rest of the article titled “Tim Tebow Superbowl ad has CBS under fire



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