Friday, February 5, 2010

Is Apple banning location-based ads in iPhone apps?

We know they’re a monopoly, but why abuse app community even more?

I find this convenient, so long as it isn't overdone.

Apple has not made many friends with its App Store acceptance policies. Viewed in turns as both arbitrary and petty in their efforts to protect what they view as their property rights, Apple has cracked down on many App Store developers who are looking to make money in this difficult economy. Rather than allowing the lot of them to profit with minimal restriction, Apple puts many talented programmers in a position where they wonder if payday loans wouldn’t be a better cash influx option.

Now they’re cracking down on location-based ads in App Store apps

According to ReadWriteWeb, iPhone app creators have been warned: “submit an app that uses user location data ‘primarily’ for targeting advertisements and that app will be sent right back to you to be changed.”

If programmers aren’t making a living through your App Store, where’s the money coming from?

And what constitutes “primarily,” Apple? I’m not even an iPhone developer, yet I can see that this is a bad sign for your future. Augmented reality, a feature that the iPhone 3GS provides in its brightest new apps, allows the user to be served product and business-based ads, coupons and more, based upon the iPhone user’s physical location. If a business is close, an Apple location-based ad will pop into your viewfinder. It is the future of advertising, yet it’s a game over which Apple appears to want complete control. No third-party players will be allowed. … click here to read the rest of the article titled “Is Apple banning location-based ads in iPhone apps?



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