For the last ten years, the Chrysler PT Cruiser has inspired both love and hate. The retro look made the PT Cruiser one of the biggest moneymakers for Chrysler company. Just a couple years ago, in 2008, the car was put on life support. The final PT Cruiser is rolling off the line, and also the 10-year history of the car is coming to a close.
PT Cruiser beginnings
The PT Cruiser was initially introduced by Chrysler in 2000. The PT Cruiser began the styling trend of automobiles. Sales of the PT Cruiser were originally very high, and the car made money for Daimler-Chrysler. In 2005, the automobile was redesigned, a convertible coupe was added and turbo engines were an option. There were also limited editions added.
Decline in sales for the PT Cruiser
In late 2007 and early 2008, Chrysler began discussing a possible full re-design of a second-generation PT Cruiser. The business decided against it and instead let their advertising and attention to the PT Cruiser drop. Cruisers were down $ 50,000 a year by 2009. During bankruptcy proceedings, Cerberus Capital Management discontinued the automobile. The remaining parts and pieces for the PT Cruiser would be used, but no additional parts would be ordered. This announcement led to sales of PT Cruisers tanking even further.
The PT Cruiser factory second life
Since Cerberus Capital Management, the previous owner of Chrysler, decided to cancel the PT Cruiser, Fiat is a partner with Chrysler. The employees that have been finishing out the Chrysler PT Cruiser aren’t going to lose their jobs. The Toluca, Mexico plant will build the Fiat 500C. The re-tooling and retraining of the factory will take at least six months, but Fiat is hoping to re-create the PT Cruiser’s success.Chrysler can be focusing instead on more traditionally styled and popular sedans and vehicles.