Observe out for “Focus Rally: The United States,” a blend of real life exhibit along with Ford Motors innovation, writes AutoBlog.com. The rally with real-time online audience challenge participation will show off the 2012 Ford Focus. The show will start on Hulu Feb. 1, 2011, just in time for the brand new Focus to bust out in North America.
Real life show from “Focus Rally: America”
The real-time reality show aspect that Ford Motors is using with online programming is really unique with “Focus Rally: America,” although “Fiesta Movement” was an example of other online programming Ford Motors had done. The rally for the 2012 Ford Focus will pit six teams of two individuals against one one more in a cross-country road rally. A grand prize of $100,000 for the winners (plus a total 10 Ford Focus autos for luck supporters of the winner) is at stake. Those that have seen “The Amazing Race,” will acknowledge the way the teams work out. The interactivity element is being touted as “a real game-changer in the reality world,” says “The Amazing Race” co-creator Elise Doganieri.
Watch, follow and play
Fans of “Focus Rally: America” can follow the action in three ways, reports AutoBlog.com. First, new episodes can be viewed five days per week on Hulu. Facebook, Twitter along with YouTube may also be places where fans can follow their favored 2012 Ford Motors Focus rally team. Fans may also have fun alongside with interactive challenges. The programming is really running in order to show off the Ford SYNC, MyFord Touch along with Navigational System in place within the new 2012 Ford Focus.
The audition is on-going
Everyone ready for a “once-in-a-lifetime cross-country adventure,” should look into this because that is exactly who Ford’s director of United States Marketing Matt VanDyke is looking for. Applicants should already have a social media following and on-camera charisma. At focusrally.com, applicants can place applications with a video or may choose to go to one of the 11 in person auditions that will be held in Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Houston, Orlando, Las Vegas, Chicago or New York.