Tuesday, November 16, 2010

Financing the arts in the Nutcracker Market 2010

It’s the season of arts and craft fairs, and the Nutcracker Market 2010 is one of the biggest. The four-day Nutcracker Market 2010 is hosted in the huge Reliant Center, and benefits the Houston Ballet. The artistry are having a tough time getting funding within the recession. The Nutcracker Market 2010 helps the artistry fund themselves.

Nutcracker Market 2010 basics

The Nutcracker Market 2010 is being kept at the Reliant Center in Houston, Texas. The 30th annual sale had been opened by former First Lady Barbara Bush, who also opened the fair in 1981. There are 325 vendors at the Nutcracker Market 2010, covering a range from high-class to shabby chic. From 10 a.m. to 6 p.m., you are able to get to the fair on Saturday and Sunday. If you prefer to go Friday, the fair is open just a little longer form 10 a.m. to 8 p.m. If you buy the tickets beforehand then you only have to pay $11 when at the door it will be $12.

Getting the Houston Ballet money

The Nutcracker Market 2010 is expected to draw more than 85,000 shoppers. About $14 million in merchandise had been sold when raising $2.5 million for the Houston Ballet at the Nutcracker Market last year. The 4th largest ballet company in the nation is the Houston Ballet company. It only has a $20 million a year spending budget too. Fund-raising events like the Nutcracker Market 2010, endowments and ticket sales all go to the Houston Ballet to fund it.

The problem of arts funding

It is always hard to be a nonprofit art organization like the Houston Ballet. In general, performing arts organizations have a high fixed cost and limited audience, meaning that they are difficult to fund at times. With the recession, fewer people are donating to or making use of arts and performing arts organizations, and across the nation they are being forced to cut events, budgets and performances. Events like the Nutcracker Market 2010 represent an important development — large fundraising efforts that help arts organizations support themselves. The Houston Ballet will only be able to get about 10 percent of its budget filled with the Nutcracker Market 2010 though. This means that arts funding, like all other nonprofit funding, will continue to face a challenge.

Info from



Houston Ballet


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