Thursday, November 18, 2010

Mister Goodwrench has taken its last turn

GM is dropping the Mr. Goodwrench name from its dealerships and service stations. GM is not canceling all dealership and brand service stations though. The signs are just going to change to brand specific service stations. Mr. Goodwrench, launched in the 1970s, was changed to Goodwrench Service Plus within the 1990s. The manufacturer is being dropped to accommodate the newest GM advertising techniques.

Mr. Goodwrench loosened from Gm

Anything that General Motors owns will no longer be connected to Mr. Goodwrench and Goodwrench branding. The company has decided instead, according to CNN, to shift its marketing focus concerning General Motors qualified service stations. General Motors started using Mr. Goodwrench in the 1970s. This is what all service stations were called for the purpose of advertising to families. The Goodwrench Service Plus stations had been what the name had been within the 1990s. There could be a rebranding on all service stations with the name starting February 1. Anywhere a Goodwrench station was there can be a new brand introduced. General Motors will be changing all certified stations. Chevrolet Certified Service or GMC Certified Service will be written on the signs. The four different brands could be marketed individually. This will be instead of marketing General Motors as a whole.

Profits high

The highest profits in 11 years were posted by General Motors, the brand new York times reports. Gm went through a bankruptcy. For the third consecutive quarter, it has shown profit since then. $2.1 billion was the profit General Motors posted for the third quarter of 2010. The business will do well with the large boost posted since the Gm IPO is about to happen.

All the car making going on

Overpaying is something General Motors is known for. In fact, car companies see this. However, after a quick bankruptcy and seeming change in attitude, the car giant appears to be turning around. The Treasury still holds a substantial number of shares in the company, but the initial public offering of General Motors stock will pay back large portions of that.

Articles cited


NY Times

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